Marketing
HCT824A
Marketing A
This course is the gateway to a career in business, marketing and management. Students will apply creative thinking skills in the areas of social media, selling, promotion, strategic market planning, product/service planning and career exploration. Students will gain an understanding of the role marketing plays in the global economy and its importance. Participation in DECA, a competitive marketing organization, is highly encouraged.
**Pathway: Business, Management, Marketing & Technology
COURSE NOTE: Combine with completion of HCT824B - Marketing B to complete the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts. Articulation may be available upon completion of this course.
CREDIT: 0.5
TYPE: Regular
GRADE: 10-12
COREQUISITES: If you take this course, you must also take HCT824B - Marketing B
HCT824B
Marketing B
This course is the gateway to a career in business, marketing and management. Students will apply creative thinking skills in the areas of social media, selling, promotion, strategic market planning, product/service planning and career exploration. Students will gain an understanding of the role marketing plays in the global economy and its importance. Participation in DECA, a competitive marketing organization, is highly encouraged.
**Pathway: Business, Management, Marketing & Technology
COURSE NOTE: Combine with completion of HCT824A - Marketing A to complete the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts.
CREDIT: 0.5
TYPE: Regular
GRADE: 10-12
COREQUISITES: If you take this course, you must also take HCT824A - Marketing A
HCT831
School-Based Enterprise
Students are “employees,” operating a full-scale retail store offering school spirit wear, gifts, snacks and more. School store employees apply skills learned in Marketing, including Point of Sale (POS), balancing registers, inventory, purchasing, merchandising, advertising, promotions, display and security. Instructor approved required along with a successful Marketing A & B experience. Students will use higher order thinking skills and develop key competencies in the areas of critical thinking and problem solving. Students may enroll in more than one semester of School-Based Enterprise.
**Pathway: Business, Management, Marketing & Technology
COURSE NOTE: Application is required. Farmington Application North Farmington Application
CREDIT: 0.5
TYPE: Regular
GRADE: 10-12
PREREQUISITE: HCT824A/B - Marketing
HCT832
School-Based Enterprise Management
Student “managers” oversee the daily activities of store operations, working with student “employees” in training, supervision, scheduling, evaluation and maintenance functions. Managers interact with vendors, make purchases, analyze pricing strategies, introduce new products and maintain inventory. Students may enroll in more than one semester of School-Based Enterprise Management.
**Pathway: Business, Management, Marketing & Technology
COURSE NOTE: Teacher approval is required.
CREDIT: 0.5
TYPE: Regular
GRADE: 11-12
PREREQUISITE: HCT831 - School-Based Enterprise
HCT803
Advanced Marketing
Learn how companies integrate online marketing strategies with social media, mobile apps, database emails, website content, mobile/cellular marketing, search engines, blogs and more. Learn the latest trends happening in advertising, public relations and sales using an online presence to market products and increase sales. Then explore the glamorous and lucrative world of sports and entertainment marketing. Sponsorships, branding, promotions, public relations, licensing, and consumer research and behavior are analyzed and applied to the S&E industry. The skills learned in Advanced Marketing will give students a competitive edge in DECA.
**Pathway: Business, Management, Marketing & Technology
CREDIT: 0.5
TYPE: Advanced
GRADE: 10-12
PREREQUISITE: HCT824A/B - Marketing
HCT818
Entrepreneurship
Do you dream of being your own boss? For many people it’s the “American Dream.” In this class, students identify their potential for creating a business or marketable product/idea. Through research, financial analysis and product development, students will create business plans. Students have the opportunity to use business plans to compete in DECA and the skills learned in Entrepreneurship will give students a competitive edge in DECA.
**Pathway: Business, Management, Marketing & Technology
COURSE NOTE: Completion of this course will fulfill .5 Visual, Performing & Applied Arts credit to meet graduation requirements. Articulation may be available upon completion of this course.
CREDIT: 0.5
TYPE: Advanced
GRADE: 10-12
PREREQUISITE: HCT824B - Marketing B