Marketing

  • Marketing A 02310A
    This course is the gateway to a career in business, marketing and management. Students will apply creative thinking skills in the areas of social media, selling, promotion, strategic market planning, product/service planning and career exploration. Students will gain an understanding of the role marketing plays in the global economy and its importance. Participation in DECA, a competitive marketing organization, is highly encouraged.**Pathway: Business, Management, Marketing & Technology
    COURSE NOTE: Combine with completion of 02310B - Marketing B to complete the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts.  Articulation may be available upon completion of this course.
    CREDIT: 0.5 TYPE: Regular GRADE: 9-12
    COREQUISITES: If you take this course, you must also take 02310B - Marketing B
    Marketing B 02310B
    This course is the gateway to a career in business, marketing and management. Students will apply creative thinking skills in the areas of social media, selling, promotion, strategic market planning, product/service planning and career exploration. Students will gain an understanding of the role marketing plays in the global economy and its importance. Participation in DECA, a competitive marketing organization, is highly encouraged.  **Pathway: Business, Management, Marketing & Technology
    COURSE NOTE: Combine with completion of 02310A - Marketing A to complete the state-approved formal CTE program for 1.0 exchange credit in Science or World Language or Visual, Performing & Applied Arts.
    CREDIT: 0.5 TYPE: Regular GRADE: 9-12
    COREQUISITES: If you take this course, you must also take 02310A - Marketing A
    School-Based Enterprise 02330
    Students are “employees,” operating a full-scale retail store offering school spirit wear, gifts, snacks and more. School store employees apply skills learned in Marketing, including Point of Sale (POS), balancing registers, inventory, purchasing, merchandising, advertising, promotions, display and security. Students may enroll in more than one semester of School-Based Enterprise. **Pathway: Business, Management, Marketing & Technology
    COURSE NOTE: Application is required.     Farmington Application        North Farmington Application  
    CREDIT: 0.5 TYPE: Regular GRADE: 11-12
    PREREQUISITE: 02310A/B - Marketing 
    School-Based Enterprise Management 02340
    Student “managers” oversee the daily activities of store operations, working with student “employees” in training, supervision, scheduling, evaluation and maintenance functions. Managers interact with vendors, make purchases, analyze pricing strategies, introduce new products and maintain inventory. Students may enroll in more than one semester of School-Based Enterprise Management. **Pathway: Business, Management, Marketing & Technology
    COURSE NOTE: Teacher approval is required.
    CREDIT: 0.5 TYPE: Regular GRADE: 11-12
    PREREQUISITE: 02330 - School-Based Enterprise
    Advanced Marketing 02320
    Learn how companies integrate online marketing strategies with social media, mobile apps, database emails, website content, mobile/cellular marketing, search engines, blogs and more. Learn the latest trends happening in advertising, public relations and sales using an online presence to market products and increase sales. Then explore the glamorous and lucrative world of sports and entertainment marketing. Sponsorships, branding, promotions, public relations, licensing, and consumer research and behavior are analyzed and applied to the S&E industry. The skills learned in Advanced Marketing will give students a competitive edge in DECA. **Pathway: Business, Management, Marketing & Technology
    CREDIT: 0.5 TYPE: Advanced GRADE: 10-12
    PREREQUISITE: 02310A/B - Marketing 
    Entrepreneurship 02322
    Do you dream of being your own boss? For many people it’s the “American Dream.” In this class, students identify their potential for creating a business or marketable product/idea. Through research, financial analysis and product development, students will create business plans. Students have the opportunity to use business plans to compete in DECA and the skills learned in Entrepreneurship will give students a competitive edge in DECA.  **Pathway: Business, Management, Marketing & Technology
    COURSE NOTE: Completion of this course will fulfill .5 Visual, Performing & Applied Arts credit to meet graduation requirements.  Articulation may be available upon completion of this course.
    CREDIT: 0.5 TYPE: Advanced GRADE: 10-12
    PREREQUISITE: 02310B - Marketing B